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We offer a free book, The 33 Ruthless Rules of Local Advertising by Michael Corbett. This book offers a complete explanation of the advertising process for all media. It includes easy to understand definitions of all the different terms, and gives valuable tips on purchasing radio advertising, as well as other media advertising, and includes ways to measure if you're advertising is working.
We accept payment using barter. We use a service called Bartermax. This service allows any two businesses to conduct transactions using barter, but other parties are permitted to barter for the goods as well. For example, if WNSH. accepts barter, gift certificates from a hardware store as payment for advertising, we can use them to barter from those restaurants or travel agents who also use Bartermax. Each sale can be transformed into an opportunity to move some inventory. And the best news of all, Bartermax takes care of all the tax filings.
Our prices are posted on our web-site, on our “Advertising on WNSH” page, for everyone to see. The price you paid for advertising will be exactly the same price everyone else pays, the price on the website. If we have extra unsold inventory, we often give our customers extra plays of their advertisements, but this is not guaranteed.
All contracts can be ended at any time. The advertiser is not locked in to a long contract. If an advertiser decides to curtail an ad campaign, they only pay for what they have used.
Some of our advertisement packages are very inexpensive. Although we always recommend a six month period to see if your advertising program is going to work, feel free to start with a single month, for a relatively small fee.
WNSH AM 1570 has a big signal. We can be heard in most of Boston, Essex County, and the northern half of Cape Cod. This means that several million folks can tune in to our station, although we are so new, we have far fewer listeners than other talk radio stations right now. We can be heard by nearly 70,000 businesses. So, an advertisements on our station will be available to lots of folks. If the advertisements are played often enough, then those folks will remember who you are.
Most listeners can "hear your ad again." We direct our listeners to our web-site, wnsh.com, and then to the page called "hear that ad again". The listener can replay any ad playing on WNSH. They can note details, phone numbers, and website addresses that they were unable to remember when they heard the ad the first time, while they were driving their car. This page permits advertisers to list additional details that wouldn't fit in the ad. For example, you can include directions, pets allowed, children allowed, access for disabled, and parking. Moreover, advertisers can offer gift certificates for listeners that are intrigued by the advertisement and would like to give your store a try.
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