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Besides ads on radio, our package also provides at no additional cost...
Our “hot 100” customers personal letter service. (NEW!)
We offer to send a personal letter, by post office first class, to your top 100 customers, every month, with a short personal note. This is an astonishingly powerful marketing tool, with great results.
Our web site service
We offer a free courtesy web site to all our customers who request one. The web sites are simple, one page, with no fancy code, so they will look fine even on older computers or different Internet browsers. They describe your business, and details customers need to know, such as location, parking, hours of operation, and what you are best at. We like to have several testimonials on each web site, from customers of yours who are delighted with your service. Web sites should be 'operating manuals for how your customers can spend their money with you.' Emphasis should be on ease of use for all your customers. We keep your web site up-to-date, but you will be able to make any changes you want. If you want a complicated web site with e-commerce or database services, those are at your expense. If you leave WNSH, you keep the web site, and the monthly fees are your expense.
Our e-mail newsletter
For any of your customers who will give you their email address, we offer our every two weeks newsletter. We offer something funny, something useful, and something for the community. For something funny, the newsletter has some comedy bits from our radio shows, and for something useful, we mention some interesting web sites. For the community, we offer news from local charities. The goal of the newsletter is for your customers to see how much they are part of the community of your store. They get the newsletter fairly often. It brings a laugh, perhaps a useful web site, and a note about some local charity. It should bring a good feeling, a feeling of community, and the camaraderie of friendship. This newsletter is only sent to those of your customers who give you permission to add their email address to the distribution list. Each newsletter comes with instructions about how to discontinue receiving the newsletter.
Our e-mail greeting card service
For any of your customers who will give you their email address, we offer our e-mail greeting card service. Unlike the e-newsletter which emphasizes the community, this e-mail greeting card is personal. It emphasizes the individual customer. It is a simple and warm greeting, either for the month, or a birthday or anniversary. Each email is personalized and signed by you and your web site. We offer this once a month, and birthdays and anniversaries are included. We use a service that has an effective opt-out plan so all our e-mails are legal, cheerful, and not SPAM.
Our press release service
A press release is an easy way to get your store public notice. They are sent for free to all the local newspapers, TV stations, magazines, and radio stations, and usually they are ignored. Once in a while an interesting event gets in the news, and this provides you with advertising and publicity, at no cost.
Events
Each of our clients can have some events.
1. Your event can support a local charity, offering financial support such as gift certificates to your store, with all proceeds going to the local charity. We send out press releases to local media outlets, churches, and charities, and mention the event on WNSH AM 1570. We add temporary links to your web site regarding the charity, and we make a special mention on the day of the event.
2. You can have a web seminar. We mention the event during the previous week, we add a few informational links to your website, and we offer free confidential advice by email on the website. We send out press releases to local media the previous week. This event should be an opportunity to establish your expertise. If you are a restaurant, you could mention certain special recipes. If you were an auto related business, you could mention car care, or whatever benefits your reputation as an experienced expert in your field.
3. Another event is a word of mouth event. On a single day, you offer to hand out gift certificates to that day’s customers. It’s your choice how much each gift is, and how many you give to each customer, and whether a purchase is required. We will send out press releases, mention your event on the radio, and add information to your web site as required.
Why Combine Radio Advertising with Internet Services?
Internet services, both web sites and e-letters are very useful for those customers who already have been to your business. These customers know who you are and why they shop with you. It helps to remind them that you want to maintain a relationship with them, and you want to remind them each month that you like them and respect them, and you want their business. A web site, e-letter, e-newsletter, and press release campaign is an inexpensive method to keep your existing customers. Monthly e-greetings and every two weeks e-newsletters keep your customers attention on you, and let them know how much you care about them.
A radio advertising campaign is intended to reach those folks who have not yet come to your business. They don't know you. By advertising, you let them know you. They think of you when they need the service or product you provide.
Both campaigns have a job to do. One without the other is incomplete.
Wnsh.com has a page called “Hear That Ad Again!” If one of our listeners needs to hear your ad again, to hear the details of your ad, including your web site, then they can log on to wnsh.com and replay the ad.
WNSH can accept payment by barter.We offer a free monthly e-mail
WNSH advertisements are produced by professional actors using professional background music, not just someone at the station with time on their hands.
Feel free to ask one of the station personalities to produce an ad if you choose, or feel free to write or produce your own ad by yourself.
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