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Advertising on WNSH AM 1570
Ads on WNSH are easy to order, easy to produce, and offer a great value.
We are the hot talk radio station for Boston, Essex County, Middlesex County, and Cape Cod. Advertising with us is extremely easy. Our 30 KW daytime signal provides hot talk programming to folks all over Massachusetts. Our weekend variety shows are also very popular. Build your business, attract new customers, keep existing customers, and keep your marketing expenses low.
This is our ad package, a thirty-second ad every weekday for a month, your choice of times.
In addition, we offer the following services.
Our “hot 100” customers personal letter service .
We offer to send a personal letter, by post office
first class, to your top 100 customers, every month, with a short personal note. This is an astonishingly powerful marketing tool, with great results. Each month, we send a personalized USPS First Class letter to each of your top 100 customers.
Once you give us an address list of your 100 best customers or prospects, we will mail a personal letter to each one of them, once a month. Each letter will have your letterhead, a brief seasonal comment such as “Happy February, let’s hope the groundhog doesn’t see his shadow”, and a statement of friendship and appreciation. We use pre-stamped letters from the postal service for a very professional appearance.
Just imagine getting one of these cards from one of your vendors. After a few months, you would be looking forward to each month’s letter.
The number one car salesman in the world, Joe Girardi, used this technique to build up his list of loyal customers. Each month, Joe would go to the Post Office and send thousands of letters to his customers and friends. When it came time to purchase a new car, everyone went back to Joe Girardi.
This is an extremely powerful method to retain existing customers.
Our web site service is included
We offer a free courtesy web site to all our customers who request one. If you are a franchise of a national company, you may want an individual web site as well. The web sites are simple, one page, with no fancy code, so they will look fine even on older computers or different Internet browsers. They describe your business, and details customers need to know, such as location, parking, hours of operation, and what you are best at. We like to have several testimonials on each web site, from customers of yours who are delighted with your service. Web sites should be 'operating manuals for how your customers can spend their money with you.' Emphasis should be on ease of use for all your customers. We keep your web site up-to-date, but you will be able to make any changes you want. If you want a complicated web site with e-commerce, video, or database services, those are at your expense.
Our e-mail newsletter
For any of your customers who will give you their email address, up to 1,000 addresses, we offer our every two weeks newsletter. Each newsletter offers something funny, something useful, and something for the community. For something funny, the newsletter has some comedy bits from some radio shows, and for something useful, we mention some interesting web sites. For the community, we offer news from local charities. The goal of the newsletter is for your customers to see how much they are part of the community of your store. They get the newsletter fairly often. It brings a laugh, perhaps a useful web site, and a note about some local charity. It should bring a good feeling, a feeling of community, and the camaraderie of friendship. This newsletter is only sent to those of your customers who give you permission to add their email address to the distribution list. Each newsletter comes with instructions about how to discontinue receiving the newsletter.
Our e-mail greeting card service
For any of your customers who will give you their email address, we offer our e-mail greeting card service, up to 1,000 customers. Unlike the e-newsletter which emphasizes the community, this e-mail greeting card is personal. It emphasizes the individual customer. It is a simple and warm greeting, either for the month, or a birthday or anniversary. Each email is personalized and signed by you and your web site. We offer this once a month, and birthdays and anniversaries are included. We use a service that has an effective opt-out plan so all our e-mails are legal, cheerful, and not SPAM.
Our art service
Please send us a few photos of your storefront and we will create a faux pencil sketch suitable for framing. And, we will send you some anamorph pictures plus a mirror, just for fun.
Our press release service
A press release is an easy way to get your store public notice. They are sent for free to all the local newspapers, TV stations, magazines, and radio stations, and usually they are ignored. Once in a while an interesting event gets in the news, and this provides you with advertising and publicity, at no cost.
All for $249 a month. We accept Paypal. Please call (508) 954-1282 or email jwhite@wnsh.com
Events
Each of our clients can have some events.
We can announce them with text and with our animated videos, embedded in the website or social network site.
1. Your event can support a local charity, offering financial support such as gift certificates to your store, with all proceeds going to the local charity. We send out press releases to local media outlets, churches, and charities.. We add temporary links to your web site regarding the charity.
2. You can have a web seminar. We add a few informational links to your website, and we offer free confidential advice by email on the website. We send out press releases to local media the previous week. This event should be an opportunity to establish your expertise. If you are a restaurant, you could mention certain special recipes. If you were an auto related business, you could mention car care, or whatever benefits your reputation as an experienced expert in your field.
3. Another event is a word of mouth event. On a single day, you offer to hand out gift certificates to that day’s customers. It’s your choice how much each gift is, and how many you give to each customer, and whether a purchase is required. We will send out press releases, and add information to your web site as required.
Our Social Network Services
Each of our clients will be given a Facebook page for their business, a Twitter account for their Business, a Blog for their business, and a Flickr account for their business. These accounts can be the primary method of social interaction with customers, and all are free of charge. When we propose and manage some of your events, we will provide the content of those events on your Social Network pages. Photographs will be supplied by both the client and WNSH. Video clips are an extra service. For example, if you chose the 14th of this month to have a web seminar, and the 21st to have a charity event, and the 25th to have a massive one day sale, WNSH would make sure that information for each event would be posted timely on the Facebook, Twitter, and Blog accounts, and if there were photos, the Flickr account as well.
All for $249 a month. We accept Paypal. Please call (508) 954-1282 or email jwhite@wnsh.com
For an additional $50, we create, produce, and edit a 60 second video of you, talking about your business, why you began, what makes your business so special, and why customers should try you out. We will come to your store, set up the camera and lights, and turn you loose. The whole process will take a few hours. Then we will edit the piece to about 60 seconds and put it right on your website. This provides an incredible marketing kick to your website.
For an additional $200 a month, instead of getting radio advertising on WNSH, we offer you a half-hour of time for your own show, on Saturday afternoon. Creating a weekly show is a ton of work, so we make it easy. A WNSH host will phone you at a time good for you. We will ask enough questions for a breezy 15 minute interview. Then, we assemble your comments and add some music, creating a show that features you and your comments, and has the same entertainment value as a music show. This is an easy way to get your business some major visibility. Once folks can see that you have a weekly show, then you become the expert for your service or product. One of our friends began a show on dog grooming on a small radio station and within a year, his business grew tremendously. Folks found out that this guy was the dog grooming “expert” and his name became well known as the big dog in dog grooming.
Everyone hears or sees 5,000 ads every day, and so ads have for the most part lost their effectiveness is establishing premium branding. Ads can make a difference in the emotional recall of a brand but you can spend a lot of money on advertising and not get your money’s worth. That is why we have so many different tools in our advertising package, and why we are so strong on these half hour weekly shows.
For those who want to have their show on the Internet, we can rebroadcast your show on Live365, the number 1 Internet based radio station, Free for anyone who has signed up for the half-hour Saturday show.
Single Advertisements - thirty seconds, time of your choice $20, sixty seconds $34
Weekend hour broadcast $200 - half hour $150
Please call (508) 954-1282 or email jwhite@wnsh.com
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